Our client was struggling to control products’ pricing across all channels, and thus improve customer satisfaction and maintain a luxury brand image. It was also important for our client to monitor competitors’ pricing and promotional activities in the highly competitive environment.
We helped our client establish optimal pricing and monitor competitors’ actions in real-time through web scraping coupled with an anomaly detection model. The model analyzes deviations and trends to detect price difference and monitor competitors’ daily activities for similar products.
We helped our client increase customer satisfaction by 12% in 2 months through better controlling of prices and promotions across all channels. Monitoring relevant competitors’ activities allowed our client to set competitive pricing and increase sales by 18% in 2 months.