The client struggled to assess the success of particular marketing campaigns in regards with the sales performance. A massive part of the marketing spend was going to waste, due to lack of understanding which campaigns drive sales.
Advanced modelling determining the isolated effects of factors on sales (Online and Offline) and significance of various factors on sales to determine the value of marketing initiatives.
We increased client’s conversion rates online by 2% using the first set of recommendations. In addition, the project helped boost sales traffic and share of voice of the product , and improved marketing ROI.