Improve marketing ROI and sales performance by identifying & managing key sales drivers​

Challenge

The client struggled to assess the success of particular marketing campaigns in regards with the sales performance. A massive part of the marketing spend was going to waste, due to lack of understanding which campaigns drive sales.​

Solution

Advanced modelling determining the isolated effects of factors on sales (Online and Offline) and significance of various factors on sales to determine the value of marketing initiatives.​

Result

We increased client’s conversion rates online by 2% using the first set of recommendations. In addition, the project helped boost sales traffic and share of voice of the product , and improved marketing ROI.

Deliverables

  1. Hypothesis testing to answer key business questions​.
  2. Advanced modelling to identify the leading indicators of sales.
  3. Live tracking of identified factors for proactive monitoring and management​.