Our client was struggling to acquire a clear view on size of potential market outside of current base, but suspected there was a major untapped opportunity for business development, if they could look at the market from a different angle.
We helped our client bring visibility to untapped prospects through enriching the existing customer database with internal and external variables. Afterwards, we prioritized potential customers for the sales team based on the likelihood of converting to customers. We also predicted most relevant offerings for individual customers.
We helped our client improve conversion rates per market by 1.3-3%, through identifying and prioritizing potential leads. The project allowed our client to significantly increase the amount of leads in the sales funnel and focus on the leads with a higher chance of converting.