Boost the sales funnel by improving market mapping and visibility​

Challenge

Our client was struggling to acquire a clear view on size of potential market outside of current base, but suspected there was a major untapped opportunity for business development, if they could look at the market from a different angle.​

Solution

We helped our client bring visibility to untapped prospects  through enriching the existing customer database with internal and external variables​. Afterwards, we prioritized potential customers for the sales team based on the likelihood of converting to customers. We also predicted most relevant offerings for individual customers.

1.3-3% increase in lead conversion rates across markets

Result

We helped our client improve conversion rates per market by 1.3-3%, through identifying and prioritizing potential leads. The project allowed our client to significantly increase the amount of leads in the sales funnel and focus on the leads with a higher chance of converting.

Deliverables:

  1. Enriched Lead / Prospect list​.
  2. More accurate customer account base​.
  3. Accurate true share of customers and untapped potential per customer/lead.