Our client was facing an increase in sales, which required bigger investments across various advertising platforms. The client struggled to use existing marketing data to optimize their investments, RoAS and product portfolio.
We gathered reports from Amazon Advertising and Amazon Retail Analytics Premium with daily granularity to present the client with clean and consistent data. Afterwards, we designed a real-time dashboard for the client to upload any data, which is converted to meaningful insights.
We delivered fully automated dashboard split by business functionality that efficiently visualizes the key success metrics for the business. The dashboard also provides our client visibility on the data quality coming from the platforms, allowing for immediate corrective actions.