Our client, a freight transportation provider, needed support in driving business transformation towards data-driven decision making. Their main priority was automating and optimizing the pricing of orders, which at that time was done in a time-consuming and inefficient way. The method of pricing used by Transport managers was also very internal focused and without a data driven way to look at market indicators.
The goal was to reduce the time to quote, along with the effort required by transport managers to calculate the price.