Case Study

Pricing optimization

The Business Challenge

The client was not able to assess the optimum price for products due to heavy discounting by competitors in a highly competitive market.

The Solution

We built a machine learning model for client to predict the win rate of different product pricing strategies with an estimated confidence level.​

Pricing optimization 1


Customer micro-segmentation

Interactive dashboard presenting past behavior of various segments

Advanced modelling predicting win rate of different product pricing strategies per customer segment

Business impact

We helped our client increase margins around specific items by 1.4% in 3 months, through assessing price performance and providing scenario planning for prices.

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Pricing Analytics

Amplify Analytix optimizes pricing strategies with comprehensive market analysis and segmentation.