Challenge

The client was not able to assess the optimum price for products due to heavy discounting by competitors in a highly competitive market.

Solution

We built a machine learning model for client to predict the win rate of different product pricing strategies with an estimated confidence level.​

Pricing optimization 1

Result

We helped our client increase margins around specific items by 1.4% in 3 months, through assessing price performance and providing scenario planning for prices.

Deliverables:​​

1. Customer micro-segmentation.​ ​
2. Interactive dashboard presenting past behavior of various segments.​
3. Advanced modelling predicting win rate of different product pricing strategies per customer segment​.

Challenge

The client was not able to assess the optimum price for products due to heavy discounting by competitors in a highly competitive market.

Solution

We built a machine learning model for client to predict the win rate of different product pricing strategies with an estimated confidence level.​

Pricing optimization 1

Result

We helped our client increase margins around specific items by 1.4% in 3 months, through assessing price performance and providing scenario planning for prices.

Deliverables:​​

1. Customer micro-segmentation.​ ​
2. Interactive dashboard presenting past behavior of various segments.​
3. Advanced modelling predicting win rate of different product pricing strategies per customer segment​.