The client was not able to assess the optimum price for products due to heavy discounting by competitors in a highly competitive market.
Case Study
Pricing optimization
The Business Challenge
The Solution
We built a machine learning model for client to predict the win rate of different product pricing strategies with an estimated confidence level.
Deliverables
Customer micro-segmentation
Interactive dashboard presenting past behavior of various segments
Advanced modelling predicting win rate of different product pricing strategies per customer segment
Business impact
We helped our client increase margins around specific items by 1.4% in 3 months, through assessing price performance and providing scenario planning for prices.
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Pricing Analytics
Amplify Analytix optimizes pricing strategies with comprehensive market analysis and segmentation.
