The world of B2C is not what it used to be. New entrants, startups and boutique products / services are now competing with the largest corporations in the world, and the playing field has never been more even – and competitive.
Enter our client, a leading player in the B2C sphere who was losing market share to a market newcomer, who offered a cheaper product range. On top of that, existing promotions were not gaining enough traction and their key differentiators were not clear.
Things needed to change, and that’s where we came in.