Challenge
Our client was struggling to acquire a clear view on size of potential market outside of current base, but suspected there was a major untapped opportunity for business development, if they could look at the market from a different angle.
Solution
We helped our client bring visibility to untapped prospects through enriching the existing customer database with internal and external variables. Afterwards, we prioritized potential customers for the sales team based on the likelihood of converting to customers. We also predicted most relevant offerings for individual customers.