Our client (a U.S. electronics manufacturer) had seen a healthy YoY increase in their sales. They needed bigger investments across various advertising platforms to support their expanding business strategy.
However, given the scale of the current operations, they were faced with the challenge of data accessibility and ease of data consumption. The client was not able to gather, analyse and use advertising and sales data to optimize investments, Return on Ad Spend (RoAS), and the product portfolio. They were looking for a solution that enabled access to all levels of the organization at different granularity, organisation of data, intuitive visualization and automation.
Here’s how we helped.