Retailers often rely on lagging indicators like market share to determine if their goals have been met. Additionally, the severe competition and the increasing costs, lead to a lack of results from ad investments and negative ROAS. There is a need to gain a granular understanding of the details of what drives sales performance beyond the amount spent on media.
The Key Leading Indicators of Sales (KLIS) supports performance-focused marketing by using Machine Learning to look at individual relationships between marketing and sales activities as well as systematic interconnectedness.
With KLIS, the dependencies across online and offline activity, for example: TV spend, print ads, search, pricing, promotion, and messaging are identified and actively managed for maximum impact.
