Meet our management team: 

Meet our management team: 

Laura Murphy

CEO

Laura specialises in commercial transformation, problem solving and using analytics and visual management to help clients take insight-based decisions to improve their business results. Prior to Amplify, Laura lead the Business Transformation team of international markets at Royal Philips, a 120-strong team that developed evidence-based solutions to commercial problems. Laura has held various sales, marketing and strategy leadership positions over the last 15 years at Philips and HP, and has been closely involved with her family’s own businesses. She holds an MA (Hons) from Heriot-Watt, Edinburgh and an MBA from Cambridge University, UK.

Anna Thomas

Managing Partner

Anna specialises in Marketing, Media and Commercial analytics with expertise in design and execution of analytical models towards enhanced decision making and business problem solving. Prior to Amplify, Anna built up over 17 years of analytics experience at GE, HP and most recently Philips. Her expertise lies in Marketing and Sales Analytics and she has driven several projects on leading marketing indicators, campaign strategy and digital analytics. She has a MSc in Communications from a leading Business school in India.

Ayse Elvan Aydemir

Managing Partner, Chief Data Scientist

Elvan specialises in developing data science solutions for clients in various industries. She has applied her skills in various industries like e-commerce, robotics, financial institutions and gaming. She has extensive experience in developing data driven solutions for her clients – predictive models, forecasting, segmentation and control systems. She holds a BSc in Actuarial Science, and MSc in Information Systems and is currently a PhD Candidate in Information Systems.

Laura Murphy

CEO

Laura specialises in commercial transformation, problem solving and using analytics and visual management to help clients take insight-based decisions to improve their business results. Prior to Amplify, Laura lead the Business Transformation team of international markets at Royal Philips, a 120-strong team that developed evidence-based solutions to commercial problems. Laura has held various sales, marketing and strategy leadership positions over the last 15 years at Philips and HP, and has been closely involved with her family’s own businesses. She holds an MA (Hons) from Heriot-Watt, Edinburgh and an MBA from Cambridge University, UK.

Ayse Elvan Aydemir

Managing Partner, Chief Data Scientist

Elvan specialises in developing data science solutions for clients in various industries. She has applied her skills in various industries like e-commerce, robotics, financial institutions and gaming. She has extensive experience in developing data driven solutions for her clients – predictive models, forecasting, segmentation and control systems. She holds a BSc in Actuarial Science, and MSc in Information Systems and is currently a PhD Candidate in Information Systems.

Anna Thomas

Managing Partner

Anna specialises in Marketing, Media and Commercial analytics with expertise in design and execution of analytical models towards enhanced decision making and business problem solving. Prior to Amplify, Anna built up over 17 years of analytics experience at GE, HP and most recently Philips. Her expertise lies in Marketing and Sales Analytics and she has driven several projects on leading marketing indicators, campaign strategy and digital analytics. She has a MSc in Communications from a leading Business school in India.