MANAGING PARTNER AND COO
Daniel Strahinov, Amplify’s COO, specialises in the agile execution of analytical projects and ensures that they are delivered on time, up to specs and with maximum impact. Prior to Amplify, Daniel established and headed a team of data analysts at a UK-owned analytics company. His focus was on developing innovative analytical approaches and pattern identification through combining the existing data sources of his clients. He has successfully delivered projects in the consumer goods, telecom, transportation, industrial materials and automotive industries. He has experience with numerous analytical techniques, amongst which market mix optimisation, loyalty marketing, text analytics, churn identification and reduction, customer experience analytics, upsell and x-sell models and others. Prior to this, Daniel was a management consultant in PwC London and holds a first-class BSc with honours from Cardiff University, UK.