Meet our management team:
Laura Murphy
CEO
Laura specialises in commercial transformation, problem solving and using analytics and visual management to help clients take insight-based decisions to improve their business results. Prior to Amplify, Laura lead the Business Transformation team of international markets at Royal Philips, a 120-strong team that developed evidence-based solutions to commercial problems. Laura has held various sales, marketing and strategy leadership positions over the last 15 years at Philips and HP, and has been closely involved with her family’s own businesses. She holds an MA (Hons) from Heriot-Watt, Edinburgh and an MBA from Cambridge University, UK.
Anna Thomas
Managing Partner
Anna specialises in Marketing, Media and Commercial analytics with expertise in design and execution of analytical models towards enhanced decision making and business problem solving. Prior to Amplify, Anna built up over 17 years of analytics experience at GE, HP and most recently Philips. Her expertise lies in Marketing and Sales Analytics and she has driven several projects on leading marketing indicators, campaign strategy and digital analytics. She has a MSc in Communications from a leading Business school in India.
Bharathan Shamasundar
Chief Data Scientist
Bharathan specializes in developing data science solutions for clients in various industries. With over 15 years of experience in a balanced mix of business and technology understanding, Bharathan has strong experience in the delivery and management of projects that require the application of advanced analytics to problem-solving. He has consulting and analytics experience across industries like Financial Services, Technology, E-commerce, Telecommunications, and Energy. Bharathan is an MS Computer Science Candidate from Georgia Institute of Technology and holds an MBA from the Indian School of Business.
Laura Murphy
CEO
Laura specialises in commercial transformation, problem solving and using analytics and visual management to help clients take insight-based decisions to improve their business results. Prior to Amplify, Laura lead the Business Transformation team of international markets at Royal Philips, a 120-strong team that developed evidence-based solutions to commercial problems. Laura has held various sales, marketing and strategy leadership positions over the last 15 years at Philips and HP, and has been closely involved with her family’s own businesses. She holds an MA (Hons) from Heriot-Watt, Edinburgh and an MBA from Cambridge University, UK.
Bharathan Shamasundar
Chief Data Scientist
Bharathan specializes in developing data science solutions for clients in various industries. With over 15 years of experience in a balanced mix of business and technology understanding, Bharathan has strong experience in the delivery and management of projects that require the application of advanced analytics to problem-solving. He has consulting and analytics experience across industries like Financial Services, Technology, E-commerce, Telecommunications, and Energy. Bharathan is an MS Computer Science Candidate from Georgia Institute of Technology and holds an MBA from the Indian School of Business.
Anna Thomas
Managing Partner
Anna specialises in Marketing, Media and Commercial analytics with expertise in design and execution of analytical models towards enhanced decision making and business problem solving. Prior to Amplify, Anna built up over 17 years of analytics experience at GE, HP and most recently Philips. Her expertise lies in Marketing and Sales Analytics and she has driven several projects on leading marketing indicators, campaign strategy and digital analytics. She has a MSc in Communications from a leading Business school in India.
