Segmentation / Customer Lifetime Value

Customer Segmentation and Customer Lifetime Value (CLTV) provide valuable insights into customer behavior, preferences, and profitability, enabling businesses to make informed decisions and tailor their marketing strategies effectively. Customer Segmentation is based on an exploratory data analysis to identify which variables from demographics, psychographics, purchase history, or behavior are crucial when forming the different segments valuable to our client business. This allows to understand and target specific customer segments more accurately by identifying their needs and serving them better. CLTV, on the other hand, measures the total value a customer brings to a business over their entire relationship, helping to prioritize customer acquisition, retention, and engagement efforts. By considering factors such as average purchase value, frequency, customer lifespan, and acquisition costs we can help businesses prioritise their marketing & sales efforts. Together, segmentation and CLTV analysis empower businesses to personalise customer experiences, maximise revenue, reduce churn and enhance customer loyalty.

Customer Segmentation 1

Solution Benefits  

Transforming Your Business with Data-Driven Solutions

Segmentation can improve retention, boost loyalty and optimise marketing and sales team's efficienciy in the long term:

Optimises marketing spend
Improves relevancy and customer experience
Increases conversion rates
Reduces churn rates

Questions that the solution answers 

Unleashing the Power of Your Data

Which customer segments are the most profitable for our business?

Which customer segments are at the highest risk of churn, and how can we prevent it?

How much should we invest in acquiring new customers versus retaining existing ones, based on their CLTV?

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We have long-standing experience as business leaders of multinational organisations, globally distributed teams, and company owners. This perspective and experience, combined with deep data science expertise, ensure you get actionable insights usable in real life to improve your business performance and achieve useful outcomes.