Digital Campaigns Analytics
Campaign Analytics powered by data science is a process of decoding consumer signals to reveal actionable marketing, media, and membership program insights to optimise reach, power personal relevance, and build long-term consumer connections across paid and owned channels. The data used in the analysis includes member/consumer relevant data such as engagement, offline and online purchase data, demographics, segmentation, CLTV (customer lifetime value), churn probability, and digital activity. The goal is to use all these dimensions to make recommendations on the relevant campaigns at a segment level or even at a member level, tailoring the best targeting groups for each campaign and vice versa to achieve maximum reach and relevance, while optimising the consumer's digital experience.
Transforming Your Business with Data-Driven Solutions
Digital campaigns analytics will improve quality of leads, conversion rates and increase marketing ROI:
Questions that the solution answers
Unleashing the Power of Your Data
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Why choose us
Our goal is to make every commercial decision better through data
We have long-standing experience as business leaders of multinational organisations, globally distributed teams, and company owners. This perspective and experience, combined with deep data science expertise, ensure you get actionable insights usable in real life to improve your business performance and achieve useful outcomes.