Overview

Amazon SPA Optimisation

Powered by advanced machine-learning, our solution enables brand and performance teams to increase incremental revenue while reducing cost per sale via a radical shift from “always-on” ad tactics to precision micro-campaigns that compete only under the right conditions to sell.

Move beyond guesswork. Equip your team with an automated predictive system that understands your product’s “good days” and “bad days,” bidding aggressively when sales are likely and lowering the bids when they aren’t. Eliminate wasted clicks, reduce cost per sale, and free your budget to focus on the products with the highest probability of incremental sales.

Our solution transforms SPA management from manual maintenance into an automated campaigns engine that consistently captures top placements at the right moment, while your team can focus on more strategic tasks.

Solution Benefits  

Increase sales while decreasing your budget

The Amazon SPA solution optimises your bidding strategy and decreases the operational costs of running Amazon Sponsored Product Ads (SPAs).

Tracking of incremental sales
Full visibility of ad performance
Product cannibalisation prevention
Freed up capacity for valuable strategic work

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    Relevant Business Questions

    Amazon SPA can reveal the answers

    What are "the right conditions to sell" for my products?

    How do I know when an SPA would lead to a sale?

    How do I match every product with the right auction?

    Why choose us

    Our goal is to make every commercial decision better through data

    We have long-standing experience as business leaders of multinational organisations, globally distributed teams, and company owners. This perspective and experience, combined with deep data science expertise, ensure you get actionable insights usable in real life to improve your business performance and achieve useful outcomes.