Overview
Amazon SP
Automate your performance optimisation using AI so your marketing team or Amazon ads partner can transform execution and operation time into strategic thinking for better business outcomes!
Our Amazon SP solution can improve the performance of your Amazon Sponsored Products by adapting bids frequently and competing where it makes the most sense on a daily basis. By utilising Machine Learning (ML) techniques like reinforcement learning and neural networks in an End-to-End (E2E) daily automated way it promises more won opportunities.
Our model is not only tested and approved, but it also is Amazon’s algorithm update-proof. It is change-resistance and is less dependent on historical data and trends vs other, widely used techniques. It perfectly mimics the search algorithms in the digital advertising space.
Product Benefits
Unlock Insights, Streamline Processes, and Drive Growth
Our product is not a black-box solution. Taking the user on the journey is our speciality! We can explain any context and actionable insights that come out of the data model, which we believe is also key to building trust in the solution and using it optimally.
Timeline
From Idea to Launch
Live improvements in performance will be visible within a month of the A/B test, whilst evaluating the outcome every step of the way
Setup
Access to Amazon APis Historical data load 1 product in X campaign's
Understanding the business context
Business rules and thresholds Stakeholder requirements Dashboard scope
Modelled expectations
Model training on historical data estimate outcome improvement.
A/B test
2 identical groups with 1 handled bu the algorithm
Measure value together
Analyze the results and measure business impact. Discuss next steps and implementation.
Questions that the product answers
Unleashing the Power of Your Data
How do you know where scarce resources should be placed and focus on the right leads?
How to prioritise the leads that enter the sales pipeline?
How to spot promising leads and adopt the right nurturing strategy?
Related content
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Why choose us
Our goal is to make every commercial decision better through data
We have long-standing experience as business leaders of multinational organisations, globally distributed teams, and company owners. This perspective and experience, combined with deep data science expertise, ensure you get actionable insights usable in real life to improve your business performance and achieve useful outcomes.
