We, at Harrods, wanted to understand how to optimise staff schedules while maintaining customer service levels. Amplify Analytix provided us with valuable directional insights here. Using methodologies in Operations Research, they were able to demonstrate the relationships between the variety of shift-start times and the type of worker contracts with our final staffing requirements, and how that could translate to a better financial outcome. We were also better able to understand how some of the current business process constraints impacted our available staffing options. Participating in this study with Amplify Analytix was a great learning experience, and the insights from it will be critical in shaping our hiring strategy