What we achieved by working with Amplify Analytix is actually multiple things. Firstly, we did analysis of the whole ecosystem of the business drivers, how things are interconnected and what results in sales in the end. This helped us to maximize the use of our budget. What I found very beneficial while working with Amplify is the bespoke process. You start from hypothesis and then together you go on a discovery process. They work with you, and you learn with them, giving answers to the questions you had. You come out a much stronger team and company.