Why multi-disciplinary cross-silo teams are best at analysing and actioning data collected along the customer journey

Amplify Analytix together with professionals from Harrods and Rockwool Group wrote about the power of data on cross-functional efficiency. Our paper in Applied Marketing Analytics examines how cross-functional teams using a data-driven approach can deliver insights, add value to the business and identify strategies across sales, marketing, and customer services. We discuss practical examples of how to understand and improve customer knowledge, nurture and grow customer relationships, as well as to anticipate future customer needs. You will find lots of practical examples from actual business cases we’ve worked on and what we were able to achieve. Our article “ Why multi-disciplinary cross-silo teams are best at analysing and actioning data collected along the customer journey” was published by the renowned Henry Stewart Publications, a leading publisher that specialises in journals that combine contributions from senior practitioners and respected consultancies with applied research from leading academics in the field.