Amplify Analytix, together with experts from Voiro and JOT Internet Media wrote about the use of reinforcement learning in marketing.
Reinforcement learning algorithms can evaluate customer responses to messaging, adjusting their behaviour based on the outcomes of their actions and gaining a competitive advantage.
The paper examines how with the right ‘business translator’ — a person or team operating as the ‘glue’ between data science and business performance — sophisticated data science can become accessible to commercial teams seeking to drive performance improvements.
Our article “Time for marketing to embrace reinforcement learning” was published in the Journal of Digital & Social Media Marketing, the major peer-reviewed professional journal for all those involved in the marketing of products or services using digital channels, part of Henry Stewart Publications.
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