Amplify Analytix, together with experts JOT Internet Media wrote about the use of AI(Artificial Intelligence) supporting decision-making in digital marketing
Growth in industry digitisation in recent years has resulted in consumers, manufacturers and service providers succumbing to the allure of the online platform, leading to the erosion of the long-standing supremacy of traditional businesses. With increasing competition among manufacturers both at local and global scope, it becomes crucial for them to make intelligent digital marketing decisions that could help get ahead of their competitors. Artificial intelligence (AI) has proven to be an effective medium for supporting decision-making in digital marketing.
This paper discusses the application of contextual multi-armed bandits to optimise the bidding strategy used by digital advertisers in main search platforms. The highly scalable algorithm, apart from suggesting a winning
strategy in an advertising auction, also enables clients to improve return on investment (ROI) using digital advertising.
Our article “Artificial Intelligence for smart bidding” was published in the Journal of AI, Robotics & Workplace Automation, the major peer-reviewed professional journal for all those involved in the marketing of products or services using digital channels, part of Henry Stewart Publications.