Blog Post

AI for smart bidding

Amplify Analytix, together with experts from Voiro and JOT Internet Media wrote about the use of AI for smart bidding.

This paper discusses the application of contextual multi-armed bandits to optimise the bidding strategy used by digital advertisers in main search platforms. The highly scalable algorithm, apart from suggesting a winning strategy in an advertising auction, also enables clients to improve return on investment (ROI) using digital advertising.

Our article “Artificial Intelligence for Smart Bidding” was published in the Journal of AI, Robotics & Workplace Automation, the major peer-reviewed professional journal for all those involved in the marketing of products or services using digital channels, part of Henry Stewart Publications.

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